What is a Face Serum & What are the Benefits?

All about the power of face serums, why they have such an overwhelmingly positive effect on the skin and how to find your perfect NIVEA skin serum for a bright and radiant complexion.

WHAT IS FACE SERUM?

Face serums have become an essential step in any skin care routine and have been proven to make a noticeable difference to how the skin looks and feels.
Serums work in a slightly different way to regular moisturisers. They contain only a few concentrated actives and less additives like thickeners, emulsifiers or oils, allowing the formula to absorb quickly and the active ingredients to penetrate deeper delivering a high concentration of effective ingredients directly into the skin. Thus, serums focus on maximum “bioavailability” or the proportion of the product which is absorbed into the skin.

Face serums are notoriously highly concentrated and lightweight formulas, which means they absorb into your skin quickly and won’t leave a sticky residue on your face. This is perfect for those that prefer the weightless feel when it comes to skin care or people with oily skin.

The powerful concentration of face serums also makes them perfect for targeting specific skin concerns, whether they may be fine lines, fatigue or large pores. For example, NIVEA Hyaluronic Replumping Serum instantly smooths and brightens the appearance of tired skin for a rejuvenated complexion.

5 SKIN BENEFITS OF FACE SERUMS

Face serums are a versatile skincare product that offers a range of benefits. They are typically more light weight and absorb faster compared to face creams. This is perfect for those that prefer a weightless feel when it comes to skin care.

1. REFINING PORES

Enlarged pores are notoriously difficult to treat, but due to the thin consistency of a lightweight serum, pores are kept oil free and clean, which minimises their appearance and refines the skin’s texture.

2. REDUCES SIGNS OF FATIGUE

A lack of sleep can leave your complexion looking dull and tired. Using an effective serum can promote cellular regeneration and repair, so your skin will look radiant even if you’re low on shut-eye.

3. SMOOTHES SKIN TEXTURE

The fact that serum molecules are not blocked by any additives means that they can penetrate deep into the pores, smoothing out the surface of the skin for a noticeably soft texture.

Reducing the appearance of fine lines and wrinkles

4. REDUCES THE APPEARANCE OF FINE LINES AND WRINKLES

Serums can have a powerful formula that effectively minimises the appearance of wrinkles and even prevents new ones from being formed. With regular use, you can look forward to revitalised and more youthful skin.

5. IMPROVES MOISTURE RETENTION

One of the most striking benefits of face serums is their ability to help lock moisture into the skin. Formulas with ingredients such as Hyaluronic Acid can improve the moisture content of the skin whilst strengthening the skin barrier for a hydrated and healthy-looking complexion.

FAQs

SHOULD I USE FACE SERUMS INSTEAD OF A MOISTURISER?

Simply put it, no. Face serums are designed to be used in combination with moisturiser rather than in its place. You should follow up your favourite face serum with a hydrating moisturiser like NIVEA Q10 Anti-Wrinkle Replenishing Night Cream and wake up to a bright and healthy-looking complexion.

WHICH FACE SERUM IS RIGHT FOR ME?

Your skin is individual to you, which is why it’s important to find a serum that will work well with your skin type and deliver the results you want to see.

For example, NIVEA Cellular Expert Filler Hyaluronic Replumping Serum is a light-weight, fast absorbing and non-sticky serum that works to replump your skin. With quality ingredients pure micro hyaluronic acid and glycerin, your skin feels hydrated and deeply moisturised. Where our NIVEA Cellular Expert Filler Vitamin C Radiance Renewing Serum is powered by Vitamin C and antioxidants to help protect from free radicals and help prevent early signs of aging.