What is Face Serum & What are its Skincare Benefits? – NIVEA

Wondering what face serum does? Discover the powerful skincare benefits of face serums and learn why it's a must have for hydrated, healthy-looking skin.

What is a Face Serum & What are the Benefits?

All about the power of face serums, why they have such an overwhelmingly positive effect on the skin and how to find your perfect NIVEA skin serum for a bright and radiant complexion.

WHAT IS FACE SERUM?

Face serums have become an essential step in any skin care routine and have been proven to make a noticeable difference to how the skin looks and feels.
Serums work in a slightly different way to regular moisturisers. They contain only a few concentrated actives and less additives like thickeners, emulsifiers or oils, allowing the formula to absorb quickly and the active ingredients to penetrate deeper delivering a high concentration of effective ingredients directly into the skin. Thus, serums focus on maximum “bioavailability” or the proportion of the product which is absorbed into the skin.

Face serums are notoriously highly concentrated and lightweight formulas, which means they absorb into your skin quickly and won’t leave a sticky residue on your face. This is perfect for those that prefer the weightless feel when it comes to skin care or people with oily skin.

The powerful concentration of face serums also makes them perfect for targeting specific skin concerns, whether they may be fine lines, fatigue or large pores. For example, NIVEA Hyaluronic Replumping Serum instantly smooths and brightens the appearance of tired skin for a rejuvenated complexion.

5 SKIN BENEFITS OF FACE SERUMS

Face serums are a versatile skincare product that offers a range of benefits. They are typically more light weight and absorb faster compared to face creams. This is perfect for those that prefer a weightless feel when it comes to skin care.

REFINING PORES

Enlarged pores are notoriously difficult to treat, but due to the thin consistency of a lightweight serum, pores are kept oil-free and clean, which minimises their appearance and refines the skin’s texture.

REDUCING SIGNS OF FATIGUE

A lack of sleep can leave your complexion looking dull and tired. Using an effective serum can promote cellular regeneration and repair, so your skin will look radiant even if you’re low on shut-eye.

SMOOTHING THE SURFACE OF THE SKIN

The fact that serum molecules are not blocked by any additives means that they can penetrate deep into the pores, smoothing out the surface of the skin for a noticeably softer texture.

REDUCING THE APPEARANCE OF FINE LINES AND WRINKLES

Serums can have a powerful formula to effectively minimise the appearance of wrinkles and even prevent new ones being formed. With regular use, you can look forward to revitalised and more youthful skin.