How Nivea Touches the Planet

At NIVEA we believe in the positive power of the human touch. We strive to develop skin care products that make you feel good in your skin, so you connect with others and enjoy life. We understand skin in a holistic way, studying how it connects us with our environment. And how it is affected by our diet and our emotions. Our product philosophy is to create skin care products that enhance skin’s natural function, so everyone can have healthy, beautiful skin.

And we are committed to making a positive impact on the world. We have set ourselves ambitious sustainability goals. Our research departments keep evolving our formulas to make our skincare the best it can be while reducing our environmental impact. We work closely with green initiatives and other partners to find new ways to touch our planet positively. Creating skincare that is as gentle to our planet as it is to our skin is a challenge NIVEA is willing to tackle in everything we do.