NIVEA Naturally Good Range

Discover Naturally Good. The 100% transparent skincare

NATURALLY GOOD, NIVEA'S LATEST INNOVATION

Thinking about switching to a more natural skin care routine? Our new skincare range Naturally Good, true to its name, cares for the skin and respects the planet – we source responsibly, minimise pollution and waste and are 100% transparent about it.

We have been in your bathrooms for several generations. What we value most is the trust you have in us. Naturally Good offers 100% transparency on all the ingredients contained in its products. You are told EVERYTHING regarding formula composition.

We use the best ingredients inspired by nature to create high performance products that bring out the natural beauty in your skin.

100% TRANSPARENCY FOR 100% TRUST

Our formulas contain up to 99% naturally derived ingredients*. Naturally Good was developed with a philosophy of using as many ingredients with natural origin as possible. With the new product franchise from NIVEA we are focused on being 100% transparent about all the ingredients.
*Ingredients sourced from nature retaining greater than 50% of their molecular structure (natural state) after being processed, including water.

Plus 1% for stability and safety. This 1% guarantees the formula stability and formula safety, which is extremely important to be 100% skin-safe.

With no hidden ingredients, including no parabens, silicones or mineral oils.

And all the power of organic ingredients for healthy and naturally beautiful skin.

DISCOVER NIVEA NATURALLY GOOD

Fully transparent:
Our Naturally Good Skin Care Products

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DISCOVER OUR 6 SUSTAINABILITY DIMENSIONS

SOURCING RESPONSIBLY

By 2025, we aim to source all of our renewable ingredients sustainably, in order to support good agricultural practices.

INGREDIENT CYCLE

Naturally good uses between 95% and 99% naturally derived, renewable ingredients.

PRESERVING WATER

For each manufactured product, we will reduce our water consumption by 25% by 2025.
(Base year 2018)

ANIMAL WELFARE

We are one of the global leaders in alternative testing methods and have banned animal-derived ingredients in all of our Naturally Good product formulas.

PLASTIC – LESS IS MORE

By 2025, we want to reduce the fossil-based virgin plastic we use in our packaging by 50%.
(Base year 2019)

REDUCING OUR PRODUCTION FOOTPRINT

We aim to achieve 100% climate-neutral production by 2030.

MORE SUSTAINABILITY INITIATIVES FROM NIVEA

At NIVEA we always strive for improvement and take responsibility. This is why we have launched various sustainability initiatives - from products with natural ingredients to almost completely recyclable packaging.

HOW NIVEA TOUCHES THE PLANET

We at NIVEA are determined to make a positive impact on the world. This is why we have set ourselves ambitious sustainability goals. Our research departments are constantly developing our product formulas and packaging to make our skin care products as good as possible while reducing their environmental impact.

In addition, we work closely with green initiatives and other partners to find new ways to positively impact our planet. Our goal is to develop skincare that is as gentle to the planet as it is to our skin. And we are happy to take up this challenge.

Learn more about our sustainability approach!