REVERSE THE APPEARANCE OF SKIN AGE IN 2 WEEKS*

Experience skin rejuvenation with the appearance of improved firmness, lifting and radiance effect.

NIVEA is leading the future of skin care: renewing skin's youthful appearance with cutting edge science, backed by 15 years of research.

NIVEA has made a major breakthrough with our latest innovation - the effective skin age-reversing ingredient, EPICELLINE® - scientifically proven to reverse the appearance of skin age in 2 weeks*

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Why EPICELLINE® is the
New Gold Standard in Skin Rejuvenation

This powerful ingredient was discovered after 15 years of research and testing of 50,000 actives and helps reverse the appearance of ageing signs and support skin longevity.

Your Biological Age vs Chronological Age

Chronological age refers simply to the number of years we’ve lived since birth. Biological age, however, reflects the actual condition of our body and can vary significantly from our chronological age depending on lifestyle and other influences. External factors can alter an individual’s epigenetic profile, switching certain biological processes on or off. These changes can directly impact the skin’s biological age and how it looks.

Source: https://www.beiersdorf.com/innovation/epicelline

How NIVEA Cellular Epigenetix™ Serum Supports Skin’s Epigenetic Processes?

Backed by 15 years of research in Epigenetics science, NIVEA has discovered EPICELLINE®. Thanks to our patented Skin Age Clock Technology, it has opened the doors to the future of skin rejuvenation. NIVEA Cellular Epigenetix™ is scientifically proven to reverse the appearance of skin age in 2 weeks* by promoting skin longevity

A furturistic time reversal clock, next to the text, "EPICELLINE®".

We revolutionised skin age measurement with our patented Skin Age Clock Technology.
It is the 1st skin specific age clock technology that measures the skin’s biological age – and now we have a targeted treatment serum powered by EPICELLINE®.

Unlike chronological age, biological age tells the true story of how your skin is ageing at the cellular level.

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What is Epigenetics?


This field of science describes how external factors could ultimately accelerate the appearance of ageing signs. Factors include environment, diet and the 4Ss:

  • Stress
  • Smoke
  • Lack of sleep
  • Sun

Reverse the Signs of Ageing in 2 weeks*

Our new NIVEA Cellular Epigenetix™ Rejuvenating Serum with Epicelline® provides 98% proven skin rejuvenation** - scientifically proven. EPICELLINE® promotes longevity functions in your skin to reverse the signs of skin age. Skin rejuvenation refers to firmness, elasticity, lift and radiance effect of the skin.

**Scientific study with 43 women, 2024. Improvement of skin rejuvenation calculated as a sum of firmness/elasticity, lifting effect, radiance effect.

Your Daily Rejuvenation Routine

Boost your skin rejuvenation power with a simple daily routine.

  1. Apply the serum every morning and evening on cleansed skin
  2. Boost your anti-age routine by adding your selection from Cellular Serums
  3. In the morning apply Cellular day care products, in the evening Cellular night care
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Frequently Asked Questions

Is there scientific evidence supporting the effectiveness of NIVEA Cellular Epigenetix™ Rejuvenating Serum with Epicelline®?

Yes, NIVEA Cellular Epigenetix™ Rejuvenating Serum with EPICELLINE® has been scientifically proven to reverse the appearance of skin age in less than 2 weeks*. The serum formula with EPICELLINE® improves skin structure by 25%, visibly less wrinkles proven for 84% and strengthens the skin’s defense against external factors.
*Score improvement in scientific and self-assessment studies, 30-43 women, 2024.

Can I use NIVEA CELLULAR Epigenetix™Rejuvenating Serum with EPICELLINE® if I have sensitive skin?

NIVEA takes great care in formulating our skincare products to be gentle and suitable for various skin types, including sensitive skin.

How soon can I expect to see results with NIVEA CELLULAR Epigenetix™Rejuvenating Serum with EPICELLINE®?

Noticeable improvements can be seen in less than 2 weeks, with scientifically proven skin rejuvenation in 2 weeks* with continued use leading to even better results over time. 100% proven more youthful appearance after 4 weeks*.
*Scientific study with 43 women, 2024. Improvement of skin rejuvenation calculated as a sum of firmness/elasticity, lifting effect, radiance effect.