NIVEA Black & White Invisible

NIVEA DEODORANT BLACK & WHITE INVISIBLE

INVISIBLE FOR BLACK & WHITE

NO.1 AGAINST WHITE MARKS & YELLOW STAINS*

FREQUENTLY ASKED QUESTIONS

WHAT CAUSES WHITE MARKS ON BLACK CLOTHES?

The white residues in the underarm left by deodorants are mainly caused by the anti-perspirant active ingredients – the aluminium salts. These are powdery substances that dissolve in water. In water-free formulations, like most aerosols, they are present as a powder, which becomes easily visible on skin and dark clothes. Even when the aluminium salts are dissolved in water, as in most roll-ons, white residues can appear on dark clothes after the water has dried off.

WHAT CAUSES YELLOW STAINS ON WHITE CLOTHES?

Yellow stains gradually build up from wash to wash. The anti-perspirant active ingredients plus the skin’s natural oils and sweat in the clothing, all interact with the water and detergent. This chemical reaction produces yellow-coloured deposits that remain stuck in the fibres of your clothes. With every wash, the fabric becomes more yellowish and inflexible.

HOW DOES NIVEA INVISIBLE FOR BLACK & WHITE WORK?

• To counteract yellow stains, this formula uses breakthrough technology with a specific anti-staining compound. This ingredient protects the textile fibres before the stain components can reach and penetrate them. So the stains remain on the surface and can be washed out more easily.

• This formula protects against white marks by using specific anti-white-mark technology. The aluminium salts are dissolved in an emulsion and coated with masking oils that make the white residues invisible.

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*No. 1 calculation based on 12 months of Aztec national scan & warehouse withdrawal data for grocery retailers in Australia to 6th April 2014 for items with anti-white marks and anti-yellow stains claim.