Sourcing Responsibly


The way ingredients are sourced is of existential importance for the people in their regions of origin




argan oil from south-western marocco

Argan oil is used in many of our NATURALLY GOOD products. Locals in Morocco have been using the precious oil from the Argan tree for millenia, and today the argan oil trade provides the rural population with a stable income, creating jobs that prevent rural depopulation. The Argan tree also helps to prevent desertification, because its deep roots act like reservoirs.

This allows communities to re-cultivate the land where it was previously too dry. We source the oil via our supplier in south-west Morocco, and contribute to their commitment to support social, economic and environmental projects and the local rural population.                                                                   

This is how our NATURALLY GOOD lab can help to fight desertification and rural exodus, to improve children’s schooling conditions and to support vulnerable families with healthcare and food.


shea from west africa

Shea butter is an important raw material for many of our products. It is extracted from the nuts of the shea tree in West Africa. Shea trees are not cultivated in plantations; instead, collection takes place in nature, without the risk of deforestation. As a member of the Global Shea Alliance (GSA), our focus is to promote sustainable shea sourcing, while also caring for the people in the region involved with shea farming.   


Our smallholder project in Ghana and Burkina Faso empowers 10,000 women farmers over a period of five years – with training, clean stoves and the planting of trees.

burdock fruit extract from saxony-anhalt

Organic burdock fruit extract is used in our new NATURALLY GOOD anti-age care.

Our NATURALLY GOOD lab has thoroughly researched the effects of burdock fruit on the skin and discovered that an extract from it boosts collagen production in the skin. The special variety of organic burdock, called Nuda, grows in Saxony-Anhalt in Germany.


Packaging sourced from fully FSC- certified forests

FSC (Forest Stewardship Council) certification ensures that wood-based products come from responsibly managed forests that provide environmental, social and economic benefits. Products with this certification are shown to comply with the highest social and environmental standards in the market. It’s good for biodiversity, workers and the communities involved.     

Since 2019, all of our NIVEA boxes are 100% FSC-certified. By 2020, we aim for 100% of our paper packaging to be sustainably sourced, made from either  recycled or FSC-certified materials.