Argan oil is used in many of our NATURALLY GOOD products. Locals in Morocco have been using the precious oil from the Argan tree for millenia, and today the argan oil trade provides the rural population with a stable income, creating jobs that prevent rural depopulation. The Argan tree also helps to prevent desertification, because its deep roots act like reservoirs.
This allows communities to re-cultivate the land where it was previously too dry. We source the oil via our supplier in south-west Morocco, and contribute to their commitment to support social, economic and environmental projects and the local rural population.
This is how our NATURALLY GOOD lab can help to fight desertification and rural exodus, to improve children’s schooling conditions and to support vulnerable families with healthcare and food.