For full transparency, you will find the percentage of recycled plastic printed on all our new products from now on. And we are only talking about post-consumer recycled content, meaning packaging which becomes packaging again. Unless specified, industrial waste is not included in the percentage.
We are in the process of switching every single shower bottle to include the maximum amount of recycled content possible. By early 2021, it will be hard to find a NIVEA shower bottle without recycled content.