Our NATURALLY GOOD ingredient cycle aims to preserve the planet’s natural cycle by using naturally derived renewable ingredients as much as we can, and restricting the use of synthetic ingredients derived from fossil resources. In addition to our ingredients being of natural origin, we also strive to ensure that they are all biodegradable. Once broken down into their basic building blocks, they will eventually blend back into earth and the balanced carbon cycle. Our aim: to create a perfectly natural balance.
NATURALLY GOOD uses between 95 and 99% naturally derived ingredients which retain more than half of their molecular structure or natural state after processing.