What Are Face Serums

What are Face Serums?

  There has been a lot of hype about face serums over the last few years. However, there are a lot of people still curious, what are serums and how do they fit into my skin care routine. Keep reading to discover more about face serums.


Face serums have become an essential step in any skin care routine and have been proven to make a noticeable difference to how the skin looks and feels.

Serums work in a slightly different way to regular moisturisers. They contain only a few concentrated actives and less additives like thickeners, emulsifiers or oils. This allows the formula to absorb quickly and the active ingredients to penetrate deeper delivering a high concentration of effective ingredients directly into the skin. Thus, serums focus on maximum “bioavailability” or the proportion of the product which is absorbed into the skin.

The powerful concentration of face serums makes them perfect for targeting specific skin concerns, whether they may be fine lines, fatigue or large pores. For example, NIVEA Cellular Anti-Age Volume Filling Pearls rejuvenates your mature and aging skin, increasing skin volume and refine skin contours.

Face serums are notoriously highly-concentrated and lightweight formulas, which means they absorb into your skin quickly and won’t leave a sticky residue on your face. This is perfect for those that prefer the weightless feel when it comes to skin care or people with oily skin.


Simply put, no. Face serums are designed to be used in combination with moisturiser rather than in its place. You should follow up your favourite face serum with a hydrating moisturiser like NIVEA Anti-Age Night Cream and wake up to a bright and healthy-looking complexion.


Your skin is individual to you, which is why it’s important to find a serum that will work well with your skin type and deliver the results you want to see.

For more mature skin, it’s a good idea to look for an anti-aging serum. NIVEA Cellular Anti-Wrinkle Volume Filling Pearls works effectively against wrinkles in harmony with your skin, which effectively reduces the appearance of wrinkles and smoothes your skins surface.

On the other hand, if you’re mainly looking to smooth out the skin’s surface and fight signs of wrinkles, NIVEA Q10 Plus Anti-Wrinkle Replenishing Pearls does a wonderful job of increasing your skins natural Q10 and creatine levels to fight wrinkles from within.

Always read the label. Follow the directions for use.