Premature Skin Ageing

How to Prevent Premature Ageing

  You can’t do much about the way the natural ageing process affects your skin, but you can avoid a number of external lifestyle factors that might be causing you to age prematurely.


There are three main factors that influence how fast you age.
By putting a few preventative measures in place you can protect your skin from harmful forces and maintain your youthful glow for longer.

Consider avoiding your exposure to these three harmful factors:

Premature Skin Ageing


UV radiation in sunlight is the main cause of premature skin aging and the appearance of wrinkles and dark spots.

Always take care whenever you're out in the sun and use products with the right sun protection for your skin type. Skin care with high SPF can protect your skin from harmful UV rays, sunburn and free radicals.

We recommend using a day cream like NIVEA’s Moisturising Day Cream with SPF 15 which contains vitamin E.


Alcohol forces your kidneys to work over time. This flushes out excess water and leaves your organs parched.

Drinking excessive amounts of alcohol will dehydrate your body – and your skin. Dehydrated skin is more prone to wrinkle and can cause premature ageing.

Alcohol also strips your body of vitamin A – a crucial antioxidant for healthy cell activity and renewal.


Smoking causes premature ageing by prompting fine lines to appear around your eyes and lips.

These fine lines appear partly because of a lack of vitamin C in the blood. Vitamin C is a key ingredient for the production of collagen, which is responsible for the elasticity in youthful and healthy skin.

On average, smokers have 60% less vitamin C in their blood in comparison to non-smokers, and fine lines around the eyes and lips can appear 10-15 years earlier on smokers than on non-smokers.

Always read the label. Follow the directions for use.