What is
mature skin?

Mature skin is simply skin that has naturally changed over time. As you get older, your skin's production of Collagen and Elastin slows, cell turnover becomes less efficient, and moisture levels can drop. This can lead to visible signs such as fine lines, wrinkles, dryness, and a loss of firmness. While these changes are a normal part of life, they also mean your skin has different needs than it once did.

5 Common Signs of
Mature Skin

Over time, these natural changes can become more noticeable, showing up in different ways on your skin's surface. Here are five of the most common signs to look out for:

A woman smiles ahead, showing her smooth, youthful-looking complexion.

1
Fine lines and wrinkles:
As Collagen and Elastin production slows, your skin can lose its firmness and smoothness, leading to visible lines and creases.

2
Dryness and dehydration:
Mature skin often produces less natural oil, making it more prone to dryness and in need of extra hydration.

3
Thinning skin:
A natural reduction in skin thickness can make it feel more delicate and fragile.

4
Uneven tone and pigmentation:
Sun exposure over the years can lead to age spots or areas of discolouration.

5
Reduced elasticity:
With fewer structural proteins like Collagen and Elastin, your skin can feel less supple and become more prone to sagging.

8 Causes of
Ageing Skin

Skin ageing is a natural part of life, but the way it happens, and how quickly, can be influenced by more than just time. From everyday lifestyle habits to environmental exposure, a variety of factors work together to shape how your skin looks and feels as the years go by. Here are eight of the most common causes:

Slower cell renewal:

Your skin takes longer to replace old cells, which can make it look duller and less radiant.

Reduced oil production:

Less Sebum production as you age can leave your skin feeling drier and more fragile.

Sun exposure:

UV rays break down Collagen over time and can lead to pigmentation changes.

Natural loss of Collagen and Elastin:

These structural proteins naturally reduce over time, leading to a loss of firmness and elasticity.

Environmental stressors:

Pollution and harsh weather can further weaken mature skin's already delicate natural barrier, making it more vulnerable to damage.

Lifestyle factors:

Diet, stress, smoking, and lack of sleep can accelerate visible signs of ageing and mature skin.

Hormonal changes:

Shifts during menopause can affect hydration, texture, and firmness.

Genetics:

Your genetic makeup plays a role in how your skin ages, influencing firmness, elasticity, and the timing of visible changes.

Mature Skin

Facts Overview

What are the signs of mature skin?
Increased dryness, the appearance of fine lines, a loss of firmness, subtle thinning, and slight unevenness in tone.

What are the causes of mature skin?
Natural Collagen loss with age, genetics, sun exposure, pollution, stress, and unhealthy habits all contribute to ageing skin.

How to care for mature skin:
Gentle cleansing, rich moisturising, targeted treatments and sun protection help mature skin maintain a healthy and firm appearance.

5 Tips to Care for
Mature Skin

While ageing is natural, following these five simple tips can help slow visible signs and keep your skin looking healthy and radiant:

1
Use Sun Protection
Use a product with broad-spectrum protection (with UVA and UVB filters) daily to protect your skin from harmful UV rays, which break down Collagen and cause wrinkles, pigmentation, and loss of firmness.

2
Keep your Skin Hydrated
Keep your skin moisturised to maintain its natural barrier and prevent dryness. Well-hydrated skin looks plumper and smoother and helps to reduce the appearance of fine lines.

3
Antioxidants
Incorporate antioxidants like Vitamin C, Vitamin E, or Bakuchiol in your skincare to neutralise damage from pollution and UV exposure, helping to preserve firmness and brighten your complexion.

4
Healthy Diet
Eat a balanced diet rich in Vitamins, Antioxidants, and healthy fats - such as berries, leafy greens, and Omega-3-rich fish - to support skin regeneration from within.

5
Quality Sleep
Aim for 7–9 hours of restful sleep each night to allow your skin to repair, boost Collagen production, and regenerate skin cells.

Skincare for Mature Skin

How to Care for
Mature Skin

To help address the signs of mature skin, a targeted skincare routine can be really useful. Using specific products may help to restore skin elasticity, reduce wrinkles, and promote a more youthful appearance.

Step 1: Cleansing for Mature Skin

Cleansing is the first essential step in your routine, as it clears away dirt, oil, and impurities from your skin's surface, setting the stage for a smoother and more radiant complexion. It also helps other products work more effectively by improving their absorption into your skin. NIVEA offers a range of gentle yet effective cleansers to suit mature skin, from nourishing creams to refreshing gels. Each one is designed to lift away impurities while caring for your skin's natural barrier, so you can choose the texture and formula that feels best for you.

A woman, holding up two products of NIVEA Epigenetics serum and Day Care Cream.

Step 2: Apply a Mature Skin Serum

After cleansing, applying a serum designed for mature skin helps re-energise and re-plump your complexion. The NIVEA Q10 Anti-Wrinkle Collagen Pro 3in1 Repairing Serum, powered by patented Age Clock Technology® and breakthrough ingredient Epicelline®, helps to rewind visible skin age in just 2 weeks*. From the first use, more radiant skin was observed in 88% of women and within 7 days, the skin of 93% of them was plumper. With continued use, 100% presented a more youthful appearance after 4 weeks.*** Clinically proven to target 10 signs of ageing - from wrinkles to loss of elasticity to radiance and firmness - this advanced formula also combines three types of Hyaluronic Acid (Macro, Medium, and Micro) to deeply hydrate and smooth. Gentle enough for all skin types, including sensitive skin, it leaves your skin feeling firmer, radiant and revitalised. For best results, apply morning and evening on cleansed skin before your moisturiser.
_{*Clinical studies, confirmation rates, 31-43 women, self-scoring, expert scoring or instrumental measurement after 2 weeks, 2024. ** Clinical studies, confirmation rate, 31-43 women, expert scoring or instrumental measurement, improvement rate, 2024.}

Step 3: Moisturising for Mature Skin (AM)

Moisturising helps lock in your serum's benefits while supporting your skin's barrier and delivering targeted care for mature skin. NIVEA Q10 ANTI-WRINKLE EXTRA NOURISH Deep Restoring Day Cream SPF15 provides rich hydration and SPF protection from the morning. It gives a filler effect in just 24 hours*, helping to restore volume and reduce the appearance of fine lines.

With Micro and Macro Hyaluronic Acid, it deeply hydrates and plumps your skin, while Pure Folic Acid helps strengthen the skin to improve firmness and elasticity. SPF 15 also protects against UV-induced ageing, leaving your skin appearing smooth, supple, and visibly firmer. *in vitro test with active ingredients

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Step 4: Sunscreen for Mature Skin

Protecting mature skin from UV damage is vital to help prevent premature ageing and maintain a radiant complexion. The NIVEA Q10 Anti-Wrinkle Expert Daily UV Fluid SPF50 offers high-level sun protection combined with powerful anti-ageing benefits.

This lightweight serum not only shields your skin from harmful UVA and UVB rays but also deeply hydrates, thanks to two types of Pure Hyaluronic Acid, which stimulate your skin's own Hyaluron production and help fill fine lines from within. Enriched with Licochalcone A, a potent Antioxidant, it combats pollution-related oxidative stress, further defending your skin against early signs of ageing.

NIVEA's Face Sunscreens offer tailored protection with formulas designed to moisturise and defend delicate facial skin. From lightweight, non-greasy options to anti-ageing solutions, each product combines high SPF protection with skin care benefits for a radiant complexion under the sun.

Step 5: Night Care for Mature Skin

Night is when your skin works hardest to repair and regenerate, making it the perfect time to use a rich, nourishing cream. The NIVEA Q10 ANTI-WRINKLE EXTRA NOURISH Deep Restoring Night Cream supports this natural process to help leave your skin looking and feeling renewed by morning.

Its advanced formula contains Pure Bakuchiol, which helps boost Collagen production by 48% in just 4 hours*, improving firmness and reducing the appearance of wrinkles. Macro and Micro Hyaluronic Acid deliver deep hydration, plumping your skin and smoothing its texture. With regular use, your skin feels more resilient, facial contours are redefined and its overall appearance is improved.
_{*Tested on skin cells. 4 weeks study, 2021}

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Explore the NIVEA Q10 Range

Discover the NIVEA Q10 range, formulated with coenzyme Q10 to help re-energise and regenerate your skin daily. Thanks to its antioxidant properties, Q10 protects cells from free radicals and external damage, helping to support smoother, healthier-looking skin.

Summary

As your skin matures, natural changes such as reduced Collagen and Elastin can lead to dryness, fine lines, and a loss of firmness. This makes a gentle yet effective skincare routine – one that nourishes, hydrates, and protects – essential. By using skincare products enriched with targeted ingredients, mature skin can be revitalised and supported to look smoother, firmer, and more radiant.