
Help To Reduce Eye Wrinkles with
NIVEA Q10
The skin around your eyes is delicate and prone to wrinkles like crow's feet, which can develop over time. Learn how a few simple habits and targeted skincare can help you keep your eye area looking youthful and radiant.
What causes
Eye Wrinkles?

Under-eye wrinkles are a natural part of getting older, but several factors can influence how early they show up and how visible they become.
One of the biggest causes is your skin's gradual loss of Collagen and Elastin, the proteins that help keep it smooth and firm. As these levels drop with age, skin becomes thinner and less able to bounce back from repeated movements like smiling, squinting or frowning, all of which can lead to fine lines over time.
Other contributing factors include:
- Sun exposure, which can speed up the skin's ageing process
- Smoking, which reduces oxygen and nutrients reaching the skin
- Dehydration, which makes fine lines more noticeable
- Lack of sleep, which can affect skin repair and recovery
APPEARANCE OF DARK CIRCLES?
While it's important to remember that no skincare product can completely eliminate crow's feet or under-eye wrinkles, there are effective ways to help soften their appearance and support your skin's natural resilience.
A consistent skincare routine is key. Using gentle, hydrating products designed specifically for the delicate eye area can help smooth and plump the skin, reducing the look of fine lines over time. This includes creams and serums formulated to target wrinkles around your eyes with ingredients like Coenzyme Q10, which supports skin's natural energy and renewal.
Alongside skincare, simple habits such as a gentle facial massage and avoiding repetitive squinting or rubbing can make a real difference.

Which skincare ingredients can help with
Crow's Feet?
Certain ingredients have been shown to support the delicate skin around your eyes and help reduce the appearance of crow's feet by boosting hydration, encouraging Collagen production and protecting against sun damage.
- Coenzyme Q10 (Q10):Supports your skin's natural energy production and helps renew cells, making skin appear smoother and more resilient.
- Hyaluronic Acid:A powerful hydrator that attracts and holds moisture, helping to plump up fine lines and improve skin texture.
- Peptides:
Small chains of amino acids that could play a role in the production of more Collagen, aiding firmness and elasticity.
- Creatine:Enhances the appearance of fine lines and wrinkles, helping support your skin's youthful look.
- Antioxidants:Ingredients like Vitamin E and some plant extracts help protect skin from environmental stressors that can accelerate ageing.

How to
Reduce Crow’s Feet and Eye Wrinkles
Crow's feet characteristics: They’re fine lines that appear at the corners of your eyes.
Crow's feet causes: Loss of Collagen, sun exposure and lifestyle factors all play a role in how early and deeply lines form.
Eye wrinkle tips: Targeted skincare with ingredients like Q10 and Hyaluronic Acid can help hydrate, firm and smooth the delicate eye area.
Eye wrinkle prevention: Wearing SPF, getting enough sleep, staying hydrated and using targeted skincare can all support smoother, more resilient skin around your eyes.
4 step skincare routine to help reduce
Eye Wrinkles
When it comes to smoothing the appearance of crow's feet and wrinkles around your eyes, consistency is key. Following a simple, targeted skincare routine using products designed to hydrate, firm and protect the skin can make a real difference over time.
Here’s a 4-step routine featuring some of NIVEA’s most effective Q10 anti-wrinkle products:

Cleansing is the first, and perhaps most important, step in any routine. Removing daily dirt, UV filters and makeup helps your skin reset and allows other products to work more effectively. Be gentle, especially around your eyes, where the skin is thinnest and most delicate.
Once your skin is clean, it’s ready to soak in the benefits of active ingredients. This is where a targeted serum can really make a difference. The NIVEA Q10 Anti-Wrinkle Expert Dual Action Serum is designed to help reduce the appearance of even deep wrinkles. This serum works beautifully for wrinkles across the face, particularly around your eyes and mouth, and it boosts hydration for instantly soft and smooth skin.
The skin around your eyes is thinner and more sensitive than the rest of your face, which is why it needs a little extra care, especially when it comes to under-eye wrinkles and crow's feet. A dedicated eye cream can help hydrate, protect and smooth this delicate area without overwhelming it.
The NIVEA Q10 Anti-Wrinkle Power Firming Eye Cream is specially formulated to meet these needs. With Q10, Hyaluronic Acid and Creatine, it helps to visibly soften the look of wrinkles, reduce puffiness and reduce crow's feet. The lightweight texture absorbs easily and is suitable for the sensitive skin around your eyes. With regular use, your eye area can appear more resilient and youthful-looking.
Explore NIVEA's range of caring eye creams, specially developed to target fine lines, puffiness and signs of tiredness.


Keeping your skin moisturised is key to maintaining a smooth, supple appearance, but daily sun protection is just as important.
The NIVEA Q10 Anti-Wrinkle Extra Firming Day Cream SPF30 offers a powerful combination of hydration and protection. Infused with pure Q10, Creatine and Hyaluronic Acid for smoother, healthy-looking skin.
Discover NIVEA’s moisturisers with SPF, designed to nourish your skin while helping to guard against sun-induced ageing.
7 ways to help prevent and mitigate
Eye Wrinkles

Protecting your skin from daily sun exposure is one of the most important steps in preventing premature ageing, especially around the delicate eye area. UV rays penetrate the skin and can break down Collagen and Elastin, the proteins responsible for keeping skin firm. Over time, this damage can lead to fine lines, wrinkles and pigment spots, making crow's feet more noticeable.
The NIVEA Q10 Anti-Wrinkle Expert Daily UV Fluid SPF50 offers protection against UVA and UVB, while being specially developed for delicate facial skin. The formula, with Q10 and Licochalcone A, supports your skin's natural defences and helps prevent the appearance of fine lines and wrinkles caused by the sun. Lightweight and moisturising, it's ideal for everyday use, even around the eye area.
Discover how daily sun protection can make a real difference to your skincare routine. Explore the full range of NIVEA sunscreens designed to protect and nourish your skin every day.
Summary
Under-eye wrinkles and crow's feet are a natural part of ageing, but with the right care and some healthy lifestyle habits, you can help soften their appearance and protect the delicate eye area. From choosing targeted skincare with proven ingredients like Q10, Hyaluronic Acid and Creatine, to making simple tweaks like wearing sunglasses and using daily SPF, small steps can really make a difference.
A gentle, consistent routine can help keep the skin around your eyes looking smoother, firmer and well supported. Whether you’re just beginning to notice fine lines or simply want to care for your skin’s long-term resilience, NIVEA’s Q10 range offers effective, skin-compatible solutions that care as much as you do.















